Swatch
Swatch SA
Jakob-Stämpflistrasse 94
CH-2500 Biel 4
Switzerland
Phone: +41-32-343-9580
Fax: +41-32-343-9581
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Swatch Watches
When you buy a Swatch watch, you'll discover a unique family of watches that radiates adventure and fun. The Swatch began in 1983 as a slim, plastic watch with only 51 components (as opposed to the usual 91 or more parts). It was an attempt by the Swiss Corporation for Microelectronics and Watchmaking Industries (SMH) to compete with the growing popularity of Japanese-made wrist wear. More than 200 million Swatch watches later, The Swatch Group is cemented in history as the largest and most dynamic watch company in the world - recognizable by the fact that Swatch was the official timekeeper of the 1996 Atlanta Centennial Olympic Games, the 2000 Sydney Olympic Games and the 2004 Athens Olympic Games.
But these aren't the Swatch watches of the '80s. Over the years, new developments have taken place to complement the original Swatch watch in plastic, like the metal Irony watch. Other Swatch collections include:
-The Swatch Skin Chrono (recognized as the world's thinnest chronograph watch).
-The Swatch Beat (which features revolutionary Internet Time).
-The Swatch Snowpass (with built-in access control that can be used as a ski pass at ski resorts throughout the world).
-The Fun Scuba (with an automatic depth meter).
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